Opera Lafayette — Reviving Historical Opera for a New Generation
Opera Lafayette — Reviving Historical Opera for a New Generation
Service
UI/UX Design
UI/UX Design
Client
Opera Lafayette
Opera Lafayette
What I Do
Re-Design Websie
Re-Design Websie
Live Website
www.operalafayette.org
www.operalafayette.org
01 Branding
02 Website Design
03 Figma
04 Opera Lafayette
05 Design System
01 Branding
02 Website Design
03 Figma
04 Opera Lafayette
05 Design System
01 Branding
02 Website Design
03 Figma
04 Opera Lafayette
05 Design System
About this project
About this project
About this project
Opera Lafayette is a historically rooted opera company with a powerful mission — reviving baroque and classical operas for modern audiences. However, their digital presence didn’t reflect that vision. The old website felt dated, lacked mobile responsiveness, and created friction for users trying to explore performances, buy tickets, or engage with the company’s heritage.
Opera Lafayette is a historically rooted opera company with a powerful mission — reviving baroque and classical operas for modern audiences. However, their digital presence didn’t reflect that vision. The old website felt dated, lacked mobile responsiveness, and created friction for users trying to explore performances, buy tickets, or engage with the company’s heritage.
I led a complete redesign of their brand identity and website — creating a scalable, emotionally engaging system that honors their classical roots while connecting with a new, younger generation.
I led a complete redesign of their brand identity and website — creating a scalable, emotionally engaging system that honors their classical roots while connecting with a new, younger generation.
Challenge
Challenge
Challenge
Opera Lafayette’s previous digital identity failed to engage modern audiences. It lacked mobile optimization, clarity in content flow, and visual energy — leaving users frustrated and uninterested.
Opera Lafayette’s previous digital identity failed to engage modern audiences. It lacked mobile optimization, clarity in content flow, and visual energy — leaving users frustrated and uninterested.
The challenge was clear: preserve Opera Lafayette’s rich heritage while reimagining a modern, emotionally resonant digital presence.
The challenge was clear: preserve Opera Lafayette’s rich heritage while reimagining a modern, emotionally resonant digital presence.
Problem
The existing website lacked intuitive navigation, mobile responsiveness, and an engaging visual language making it difficult for users to explore performances, purchase tickets, or learn about the company’s heritage.
The existing website lacked intuitive navigation, mobile responsiveness, and an engaging visual language making it difficult for users to explore performances, purchase tickets, or learn about the company’s heritage.
Solution
I designed a fresh digital experience that reflects Opera Lafayette’s rich cultural legacy — while making it easy for users to browse shows, buy tickets, and learn more about the organization.
I designed a fresh digital experience that reflects Opera Lafayette’s rich cultural legacy — while making it easy for users to browse shows, buy tickets, and learn more about the organization.
Impact
Our design enhancements led to significant improvements in user engagement and accessibility.
Our design enhancements led to significant improvements in user engagement and accessibility.
Team
Client
Me as designer
My role
UX/UI Design, Branding, UX Strategy
Timeline
3 week
Tools
Figma, Notion
Process
Process
Process
Research & Strategy
1 WEEK
Research
User Persona
Empathy map
Information Architecture
Design & Branding
2 WEEK
Design System
Wireframing
UI Design
Visual Design
Delivery Execution
3 WEEK
Development
Testing
Finalization
Prototype
Style Guide
Style Guide
Style Guide
A clean and intuitive design focusing on user engagement and personalization. LifeCrafting’s UI combines soft, calming color palettes with modern typography to create a welcoming atmosphere.
A clean and intuitive design focusing on user engagement and personalization. LifeCrafting’s UI combines soft, calming color palettes with modern typography to create a welcoming atmosphere.
Visual Output
Visual Output
Visual Output
The visual aesthetics are designed to captivate, inspire, and engage. Whether through dynamic imagery, refined layouts, or elegant typography, every element is thoughtfully crafted to enhance the storytelling experience.
The visual aesthetics are designed to captivate, inspire, and engage. Whether through dynamic imagery, refined layouts, or elegant typography, every element is thoughtfully crafted to enhance the storytelling experience.
Final Design
Final Design
Final Design
To preserve the legacy of Opera Lafayette, we refined — not rebranded — their identity.
The final site balances clarity and sophistication, with immersive visuals, refined typography, and a performance-focused layout that invites users to engage deeply.
To preserve the legacy of Opera Lafayette, we refined — not rebranded — their identity.
The final site balances clarity and sophistication, with immersive visuals, refined typography, and a performance-focused layout that invites users to engage deeply.
Every element — from ticket flow to content blocks — was crafted to ensure smooth navigation and powerful storytelling.
Every element — from ticket flow to content blocks — was crafted to ensure smooth navigation and powerful storytelling.
Results & Impact
Results & Impact
Results & Impact
This wasn’t just a redesign — it was a digital transformation. Opera Lafayette’s online presence now echoes the beauty and nuance of their performances. It bridges generations, inviting both loyal patrons and new audiences into an immersive cultural journey.
This wasn’t just a redesign — it was a digital transformation. Opera Lafayette’s online presence now echoes the beauty and nuance of their performances. It bridges generations, inviting both loyal patrons and new audiences into an immersive cultural journey.
150K+
Annual visitors
45%
Increase Ticket conversions
50M+ Views
Global Impressions