Stork App Inc. Designing a B2B wholesale platform

Stork App Inc. Designing a B2B wholesale platform

Stork App Inc. Designing a B2B wholesale platform

Service

SasS UI/UX Design

SasS UI/UX Design

Client

Stork App Inc

Stork App Inc

What I Do

Web & Mobile Platform Design

Web & Mobile Platform Design

  • 01 UI/UX Design

  • 02 Sass Design

  • 03 Figma

  • 04 Jewellery e Commerce Platform

  • 05 Design System

  • 01 UI/UX Design

  • 02 Sass Design

  • 03 Figma

  • 04 Jewellery e Commerce Platform

  • 05 Design System

About this project

About this project

About this project

Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.

Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.

Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.

Problem

Two users. Two broken experiences.

Stork is a wholesale marketplace connecting buyers and sellers of jewellery and fashion products. When I joined, both sides of the platform were failing their users.

Buyers were frustrated because:

  • Finding products meant scrolling through unsorted, unfiltered lists

  • Ordering required multiple back-and-forth steps no real-time stock visibility

  • Pricing was unclear until late in the checkout flow

Sellers were frustrated because:

  • Adding and updating product listings was time-consuming and error-prone

  • Order management had no clear status view everything was fragmented

  • There were no analytics sellers couldn't see what was working

Two users. Two broken experiences.

Stork is a wholesale marketplace connecting buyers and sellers of jewellery and fashion products. When I joined, both sides of the platform were failing their users.

Buyers were frustrated because:

  • Finding products meant scrolling through unsorted, unfiltered lists

  • Ordering required multiple back-and-forth steps no real-time stock visibility

  • Pricing was unclear until late in the checkout flow

Sellers were frustrated because:

  • Adding and updating product listings was time-consuming and error-prone

  • Order management had no clear status view everything was fragmented

  • There were no analytics sellers couldn't see what was working

Solution

Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.

Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.

What I Improved

  • Simplified user flows and navigation

  • Redesigned ordering and transaction workflows

  • Created reusable UI components

  • Improved mobile usability and responsiveness

  • Simplified user flows and navigation

  • Redesigned ordering and transaction workflows

  • Created reusable UI components

  • Improved mobile usability and responsiveness

Team

Client
Me as designer

My role

Solo UX/UI Designer — user research, IA, UI design, design system, mobile & web

Timeline

6 month

Tools

Figma, Notion

Challenge

Challenge

Challenge

Wholesale buyers struggled with:

Wholesale buyers struggled with:

  • Difficulty finding relevant products

  • Slow, fragmented ordering process

  • Unclear stock visibility

Sellers faced:

Sellers faced:

  • No clear analytics for performance

  • Complicated product management

  • Poor visibility of order lifecycle

  • No clear analytics for performance

  • Complicated product management

  • Poor visibility of order lifecycle

Product Goal

Product Goal

Product Goal

Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.

Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.

  • Build a streamlined, easy-to-use wholesale dashboard

  • Improve discoverability of products

  • Provide powerful analytics for sellers

  • Reduce friction in the ordering and stock-management flows

  • Establish a clean, premium visual identity for the brand

Process

Process

Process

Research & Strategy

User Interviews & Competitor Analysis

User Persona & Empathy Mapping

Information Architecture

Design & Branding

Wireframes & UX Flows

Branding & Design System

Visual Design

Delivery Execution

High-Fidelity Prototypes

Testing

Finalization

My Approch

I spent the first 3 weeks on research  interviewing buyers and sellers, mapping current workflows, and auditing competitor B2B platforms. The key finding: both user types needed completely different information and tasks, but the platform was trying to serve them with the same interface.

I designed two distinct experience streams:
one optimised for buyers (fast discovery → clear pricing → quick checkout) and one optimised for sellers (easy listing management → clear order pipeline → actionable analytics).

Key Design Decision

Key Design Decision

Key Design Decision

1. Buyer: filtered product discovery

I designed a smart filter system with category, price range, and availability as the primary controls. Buyers can now shortlist, compare, and favourite products without leaving the catalogue cutting product selection time significantly.

2. Buyer: streamlined checkout

I reduced the checkout flow from 7 steps to 3. Pricing, quantity, and shipping are visible before the buyer commits. The result: 28% faster checkout completion.

3. Seller: centralized order management

I designed a single order management screen where sellers can see all incoming buyer requests, approve or reject orders, and generate invoices without switching screens. This eliminated the biggest source of seller errors.

4. Seller: digital catalogue management

Sellers can now create, edit, and update product listings with real-time previews. Multi-product upload support was a specific research-driven request to sellers were losing hours to one-by-one uploads.

5. Seller: analytics dashboard

I designed a performance dashboard showing revenue trends, top products, buyer engagement, and inventory health. Sellers went from flying blind to making data-driven decisions.

User Persona

User Persona

User Persona

Empathy Map

Empathy Map

Buyer's Empathy Map

Buyer's Empathy Map

Seller's Empathy Map

Seller's Empathy Map

User Flows

User Flows

Buyer's Flow

Seller's Flow

Style Guide

Style Guide

Style Guide

A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.

A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.

A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.

Visual Output

Visual Output

Visual Output

Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.

Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.

Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.

Products List

Buyers can easily compare, filter, and favorite products in a visually organized layout.

Buyers can easily compare, filter, and favorite products in a visually organized layout.

Buyers can easily compare, filter, and favorite products in a visually organized layout.

User Problem:
Buyers are browsing product options and saving favorites.

User Problem:
Buyers are browsing product options and saving favorites.

Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.

Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.

Order Management Screen

Order Management Screen

Sellers receive buyer requests and can instantly approve, reject, or modify orders.

Sellers receive buyer requests and can instantly approve, reject, or modify orders.

Sellers receive buyer requests and can instantly approve, reject, or modify orders.

User Problem:
Sellers receive and manage orders from multiple buyers.

User Problem:
Sellers receive and manage orders from multiple buyers.

Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.

Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.

Payment & Invoicing

Streamlined payment flow with real-time receipt generation and order confirmation.

Streamlined payment flow with real-time receipt generation and order confirmation.

Streamlined payment flow with real-time receipt generation and order confirmation.

User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.

User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.

Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..

Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..

Digital Catalogs

Sellers can create, edit, and manage product listings with complete metadata and visuals.

Sellers can create, edit, and manage product listings with complete metadata and visuals.

Sellers can create, edit, and manage product listings with complete metadata and visuals.

User Problem:
Manual product listing and catalog updates were time-consuming

User Problem:
Manual product listing and catalog updates were time-consuming

Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.

Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.

Stork Market Directory

Buyers explore supplier listings and directly engage with preferred partners.

Buyers explore supplier listings and directly engage with preferred partners.

Buyers explore supplier listings and directly engage with preferred partners.

User Problem:
Buyers explore all listed sellers and connect based on their preferences.

User Problem:
Buyers explore all listed sellers and connect based on their preferences.

Problem it solves:
A searchable marketplace opens new business channels and scalable growth.

Problem it solves:
A searchable marketplace opens new business channels and scalable growth.

Final designs

Final designs

Final designs

I didn’t just build an interface — I designed an experience tool.

I didn’t just build an interface — I designed an experience tool.

I didn’t just build an interface — I designed an experience tool.

Results & Impact Business

Results & Impact Business

Results & Impact Business

Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.

Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.

Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.

40%

Buyer engagement

28% Faster

Checkout speed

+30%

Fast order processing

5M+

Revenue increase

💬 Client Say to me

💬 Client Say to me

"Working with Mitesh was smooth and impactful. He understood our complex B2B needs quickly and turned them into a clean, easy-to-use design. The platform feels modern, efficient, and our users instantly saw the difference."

Elena Ross - Product Head, Stork App Inc.

Elena Ross - Product Head, Stork App Inc.

What I Learned

What I Learned

What I Learned

B2B users optimise for speed and clarity above everything else. They're not browsing for pleasure they're completing a business task. Every extra click in a B2B flow is a liability.

B2B users optimise for speed and clarity above everything else. They're not browsing for pleasure they're completing a business task. Every extra click in a B2B flow is a liability.

Designing for both sides of a marketplace means resisting the urge to build one UI that tries to do everything. The right call was two distinct experiences with a shared design system underneath.

Designing for both sides of a marketplace means resisting the urge to build one UI that tries to do everything. The right call was two distinct experiences with a shared design system underneath.

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