Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Service
SasS UI/UX Design
SasS UI/UX Design
Client
Stork App Inc
Stork App Inc
What I Do
Web & Mobile Platform Design
Web & Mobile Platform Design
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
About this project
About this project
About this project
Stork is a next-gen B2B eCommerce platform designed to eliminate inefficiencies in the traditional wholesale supply chain. It connects jewelry retailers, brands, and manufacturers in real-time — enabling faster transactions, smarter inventory management, and stronger business relationships.
Stork is a next-gen B2B eCommerce platform designed to eliminate inefficiencies in the traditional wholesale supply chain. It connects jewelry retailers, brands, and manufacturers in real-time — enabling faster transactions, smarter inventory management, and stronger business relationships.
Stork is a next-gen B2B eCommerce platform designed to eliminate inefficiencies in the traditional wholesale supply chain. It connects jewelry retailers, brands, and manufacturers in real-time — enabling faster transactions, smarter inventory management, and stronger business relationships.
Challenge
Challenge
Challenge
The traditional B2B wholesale ecosystem was highly fragmented:
The traditional B2B wholesale ecosystem was highly fragmented:
Inventory inaccuracies caused stockouts.
Suppliers had limited visibility across markets.
Manual operations delayed orders.
Inventory inaccuracies caused stockouts.
Suppliers had limited visibility across markets.
Manual operations delayed orders.
Product Goal
Product Goal
Product Goal
To create a centralized platform where
To create a centralized platform where
Buyers can discover new collections, compare products, and place orders easily.
Sellers can manage inventory, receive orders, and track payments — all in one place.
Buyers can discover new collections, compare products, and place orders easily.
Sellers can manage inventory, receive orders, and track payments — all in one place.
Problem
Traditional B2B wholesale is fragmented, relying on outdated processes that cause delays, stock issues, and limited market visibility. These inefficiencies make scaling and growth challenging for businesses.
Traditional B2B wholesale is fragmented, relying on outdated processes that cause delays, stock issues, and limited market visibility. These inefficiencies make scaling and growth challenging for businesses.
Solution
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Impact
Our design enhancements led to significant improvements in user engagement and accessibility.
Our design enhancements led to significant improvements in user engagement and accessibility.
Team
Client
Me as designer
My role
UX Strategy, UI Design, Design System
Timeline
3 week
Tools
Figma, Notion
Process
Process
Process
Research & Strategy
1 WEEK
User Interviews & Competitor Analysis
User Persona & Empathy Mapping
Information Architecture
Design & Branding
2 WEEK
Wireframes & UX Flows
Branding & Design System
Visual Design
Delivery Execution
3 WEEK
High-Fidelity Prototypes
Testing
Finalization
User Persona
User Persona
User Persona
Empathy Map
Empathy Map
Buyer's Empathy Map
Buyer's Empathy Map
Seller's Empathy Map
Seller's Empathy Map
User Flows
Buyer's Flow
Seller's Flow
Style Guide
Style Guide
Style Guide
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
Visual Output
Visual Output
Visual Output
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Products List
Products List
Buyers can easily compare, filter, and favorite products in a visually organized layout.
Buyers can easily compare, filter, and favorite products in a visually organized layout.
User Problem:
Buyers are browsing product options and saving favorites.
User Problem:
Buyers are browsing product options and saving favorites.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Order Management Screen
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
User Problem:
Sellers receive and manage orders from multiple buyers.
User Problem:
Sellers receive and manage orders from multiple buyers.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Payment & Invoicing
Streamlined payment flow with real-time receipt generation and order confirmation.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Digital Catalogs
Digital Catalogs
Sellers can create, edit, and manage product listings with complete metadata and visuals.
User Problem:
Manual product listing and catalog updates were time-consuming
User Problem:
Manual product listing and catalog updates were time-consuming
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Stork Market Directory
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Final designs
Final designs
Final designs
I didn’t just build an interface — I designed an experience tool.
I didn’t just build an interface — I designed an experience tool.
By implementing a structured design and development approach, we improved information architecture, streamlined navigation, and enhanced transaction efficiency. Following an agile methodology, our team fostered seamless collaboration between design and development, resulting in a 40% increase in buyer engagement and a significant boost in platform performance.
By implementing a structured design and development approach, we improved information architecture, streamlined navigation, and enhanced transaction efficiency. Following an agile methodology, our team fostered seamless collaboration between design and development, resulting in a 40% increase in buyer engagement and a significant boost in platform performance.
Final Thoughts & Learnings
Final Thoughts & Learnings
What I Learned
What I Learned
Designing for a B2B eCommerce platform like Stork taught me the importance of simplifying complex workflows without compromising functionality. I gained deeper insights into how wholesale buyers and sellers interact, and how intuitive UX can their decisions.
Challenges I Face
Challenges I Face
One major challenge was aligning the needs of both buyers and sellers in a single platform — each with distinct goals and behaviors. Creating a unified, scalable system that caters to both careful planning, user interviews, and iterative testing.
What I Would Improve
What I Would Improve
If I had more time, I’d conduct extended usability testing with multiple user segments (buyers, sellers, inventory managers) to refine micro-interactions and dashboard personalization further.
Result & Impact
Result & Impact
Result & Impact
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
47%
Faster Order Processing
2.5x
Inventory accuracy
5M+
Revenue increase
💬 Client Say to me
💬 Client Say to me
“Working with Mitesh was smooth and impactful. He understood our complex B2B needs quickly and turned them into a clean, easy-to-use design. The platform feels modern, efficient, and our users instantly saw the difference.”
“Working with Mitesh was smooth and impactful. He understood our complex B2B needs quickly and turned them into a clean, easy-to-use design. The platform feels modern, efficient, and our users instantly saw the difference.”