Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Stork – Designing a Better Wholesale Experience for Buyers & Sellers
Service
SasS UI/UX Design
SasS UI/UX Design
Client
Stork App Inc
Stork App Inc
What I Do
Web & Mobile Platform Design
Web & Mobile Platform Design
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
About this project
About this project
About this project
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Challenge
Challenge
Challenge
Wholesale buyers struggled with:
Wholesale buyers struggled with:
Difficulty finding relevant products
Slow, fragmented ordering process
Unclear stock visibility
Sellers faced:
Sellers faced:
No clear analytics for performance
Complicated product management
Poor visibility of order lifecycle
No clear analytics for performance
Complicated product management
Poor visibility of order lifecycle
Product Goal
Product Goal
Product Goal
Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.
Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.
Build a streamlined, easy-to-use wholesale dashboard
Improve discoverability of products
Provide powerful analytics for sellers
Reduce friction in the ordering and stock-management flows
Establish a clean, premium visual identity for the brand
Problem
Traditional B2B wholesale is fragmented, relying on outdated processes that cause delays, stock issues, and limited market visibility. These inefficiencies make scaling and growth challenging for businesses.
Traditional B2B wholesale is fragmented, relying on outdated processes that cause delays, stock issues, and limited market visibility. These inefficiencies make scaling and growth challenging for businesses.
Solution
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Impact
Our design enhancements led to significant improvements in user engagement and accessibility.
Our design enhancements led to significant improvements in user engagement and accessibility.
Team
Client
Me as designer
My role
User Research & Analysis, UI/UX Design
Timeline
6 month
Tools
Figma, Notion
Process
Process
Process
Research & Strategy
User Interviews & Competitor Analysis
User Persona & Empathy Mapping
Information Architecture
Design & Branding
Wireframes & UX Flows
Branding & Design System
Visual Design
Delivery Execution
High-Fidelity Prototypes
Testing
Finalization
Research & Insights
Buyer:
Buyer:
Buyer:
Needs fast product discovery
Prefers clear pricing and bulk deals
Slow ordering, missing product details
Needs fast product discovery
Prefers clear pricing and bulk deals
Slow ordering, missing product details
Needs fast product discovery
Prefers clear pricing and bulk deals
Slow ordering, missing product details
Seller:
Seller:
Seller:
Needs an organized inventory system
Wants to track revenue and analytics
Too many steps to update stock
Needs an organized inventory system
Wants to track revenue and analytics
Too many steps to update stock
Needs an organized inventory system
Wants to track revenue and analytics
Too many steps to update stock
Key Research Insights:
Key Research Insights:
Key Research Insights:
Buyers depend heavily on filters and quick views
Sellers need real-time performance insights
Mobile usage among buyers was higher than expected
Sellers needed multi-product upload support
Buyers depend heavily on filters and quick views
Sellers need real-time performance insights
Mobile usage among buyers was higher than expected
Sellers needed multi-product upload support
Buyers depend heavily on filters and quick views
Sellers need real-time performance insights
Mobile usage among buyers was higher than expected
Sellers needed multi-product upload support
User Persona
User Persona
User Persona
Empathy Map
Empathy Map
Buyer's Empathy Map
Buyer's Empathy Map
Seller's Empathy Map
Seller's Empathy Map
User Flows
User Flows
Buyer's Flow
Seller's Flow
Style Guide
Style Guide
Style Guide
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
Visual Output
Visual Output
Visual Output
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Products List
Buyers can easily compare, filter, and favorite products in a visually organized layout.
Buyers can easily compare, filter, and favorite products in a visually organized layout.
Buyers can easily compare, filter, and favorite products in a visually organized layout.
User Problem:
Buyers are browsing product options and saving favorites.
User Problem:
Buyers are browsing product options and saving favorites.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Order Management Screen
Order Management Screen
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
User Problem:
Sellers receive and manage orders from multiple buyers.
User Problem:
Sellers receive and manage orders from multiple buyers.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Payment & Invoicing
Streamlined payment flow with real-time receipt generation and order confirmation.
Streamlined payment flow with real-time receipt generation and order confirmation.
Streamlined payment flow with real-time receipt generation and order confirmation.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Digital Catalogs
Sellers can create, edit, and manage product listings with complete metadata and visuals.
Sellers can create, edit, and manage product listings with complete metadata and visuals.
Sellers can create, edit, and manage product listings with complete metadata and visuals.
User Problem:
Manual product listing and catalog updates were time-consuming
User Problem:
Manual product listing and catalog updates were time-consuming
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Stork Market Directory
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Final designs
Final designs
Final designs
I didn’t just build an interface — I designed an experience tool.
I didn’t just build an interface — I designed an experience tool.
I didn’t just build an interface — I designed an experience tool.
By implementing a structured design and development approach, we improved information architecture, streamlined navigation, and enhanced transaction efficiency. Following an agile methodology, our team fostered seamless collaboration between design and development, resulting in a 40% increase in buyer engagement and a significant boost in platform performance.
By implementing a structured design and development approach, we improved information architecture, streamlined navigation, and enhanced transaction efficiency. Following an agile methodology, our team fostered seamless collaboration between design and development, resulting in a 40% increase in buyer engagement and a significant boost in platform performance.
By implementing a structured design and development approach, we improved information architecture, streamlined navigation, and enhanced transaction efficiency. Following an agile methodology, our team fostered seamless collaboration between design and development, resulting in a 40% increase in buyer engagement and a significant boost in platform performance.
Results & Impact
Results & Impact
Results & Impact
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration. These advancements have not only improved operational efficiency but have also strengthened relationships between buyers and wholesalers, reinforcing Stork’s role as a game-changer in the B2B eCommerce landscape.
A seamlessly connecting buyers and suppliers, the platform has accelerated transactions, optimized inventory management, and strengthened industry relationships, setting a new benchmark for intelligent and scalable wholesale solutions.
A seamlessly connecting buyers and suppliers, the platform has accelerated transactions, optimized inventory management, and strengthened industry relationships, setting a new benchmark for intelligent and scalable wholesale solutions.
A seamlessly connecting buyers and suppliers, the platform has accelerated transactions, optimized inventory management, and strengthened industry relationships, setting a new benchmark for intelligent and scalable wholesale solutions.
28% Faster
Buyers completed checkout
8/10
Dashboard Satisfaction Score
5M+
Revenue increase
What I Learned
What I Learned
What I Learned
Designing for a B2B eCommerce platform like Stork taught me the importance of simplifying complex workflows without compromising functionality. I gained deeper insights into how wholesale buyers and sellers interact, and how intuitive UX can streamline their decisions.
Designing for a B2B eCommerce platform like Stork taught me the importance of simplifying complex workflows without compromising functionality. I gained deeper insights into how wholesale buyers and sellers interact, and how intuitive UX can streamline their decisions.
This project taught me that buyers care most about speed, so every second saved in the flow matters. I also saw that minimal, well-structured UI works best for data-heavy SaaS products. Overall, focusing on clarity helped users complete tasks faster and improved the product’s usability and impact.
This project taught me that buyers care most about speed, so every second saved in the flow matters. I also saw that minimal, well-structured UI works best for data-heavy SaaS products. Overall, focusing on clarity helped users complete tasks faster and improved the product’s usability and impact.
💬 Client Say to me
💬 Client Say to me
“Working with Mitesh was smooth and impactful. He understood our complex B2B needs quickly and turned them into a clean, easy-to-use design. The platform feels modern, efficient, and our users instantly saw the difference.”
“Working with Mitesh was smooth and impactful. He understood our complex B2B needs quickly and turned them into a clean, easy-to-use design. The platform feels modern, efficient, and our users instantly saw the difference.”