Stork App Inc. Designing a B2B wholesale platform
Stork App Inc. Designing a B2B wholesale platform
Stork App Inc. Designing a B2B wholesale platform
Service
SasS Platform
SasS Platform
Client
Stork App Inc
Stork App Inc
What I Do
Web & Mobile Application
Web & Mobile Application
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
01 UI/UX Design
02 Sass Design
03 Figma
04 Jewellery e Commerce Platform
05 Design System
About this project
About this project
About this project
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Stork is a B2B wholesale marketplace designed to simplify bulk buying and selling. The existing platforms were cluttered, slow, and not optimized for modern workflows. My goal was to create a clean, efficient, and intuitive experience that helps sellers manage inventory and buyers discover products faster.
Problem
Stork is a wholesale marketplace connecting jewellery for buyers with sellers. When I joined, buyers struggled to find products, check stock, digtial catelog and complete orders efficiently, while sellers faced slow product management, fragmented order tracking, and no performance insights. These challenges created bad across both sides of the marketplace and impacted overall business growth.
Stork is a wholesale marketplace connecting jewellery for buyers with sellers. When I joined, buyers struggled to find products, check stock, digtial catelog and complete orders efficiently, while sellers faced slow product management, fragmented order tracking, and no performance insights. These challenges created bad across both sides of the marketplace and impacted overall business growth.
Solution
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Stork simplifies B2B commerce with a seamless digital platform that connects buyers and suppliers in real time. It enhances efficiency through automated inventory management, recommendations, and sustainable growth solutions.
Impact
The design reduced friction across the marketplace by making it easier for buyers to discover and purchase products, while giving sellers efficient tools to manage listings, track orders, and monitor business performance from a single dashboard.
Team
Client
Me as designer
My role
Solo UX/UI Designer
Solo UX/UI Designer
Timeline
6 month
Tools
Figma, FigJam, Notion
Challenge
Challenge
Challenge
Wholesale buyers struggled with:
Wholesale buyers struggled with:
Difficulty finding relevant products
Slow, fragmented ordering process
Unclear stock visibility
Difficulty finding relevant products
Slow, fragmented ordering process
Unclear stock visibility
Sellers faced:
Sellers faced:
No clear analytics for performance
Complicated product management
Poor visibility of order lifecycle
No clear analytics for performance
Complicated product management
Poor visibility of order lifecycle
Product Goal
Product Goal
Product Goal
Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.
Create a modern SaaS platform to increase order volume, reduce seller onboarding time, and introduce analytics that drive better decision-making.
Build a streamlined, easy-to-use wholesale dashboard
Improve discoverability of products
Provide powerful analytics for sellers
Reduce friction in the ordering and stock-management flows
Establish a clean, premium visual identity for the brand
Build a streamlined, easy-to-use wholesale dashboard
Improve discoverability of products
Provide powerful analytics for sellers
Reduce friction in the ordering and stock-management flows
Establish a clean, premium visual identity for the brand
Process
Process
Process
Research & Strategy
User Interviews & Competitor Analysis
User Persona & Empathy Mapping
Information Architecture
Design
Wireframes
Branding & Design System
Visual Design
Delivery Execution
High-Fidelity Prototypes
Testing
Finalization
My Approch
My Approch
I spent the first 3 weeks on research interviewing buyers and sellers, mapping current workflows, and auditing competitor B2B platforms. The key finding: both user types needed completely different information and tasks, but the platform was trying to serve them with the same interface.
I spent the first 3 weeks on research interviewing buyers and sellers, mapping current workflows, and auditing competitor B2B platforms. The key finding: both user types needed completely different information and tasks, but the platform was trying to serve them with the same interface.
I designed two distinct experience streams:
one optimised for buyers (fast discovery → clear pricing → quick checkout) and one optimised for sellers (easy listing management → clear order pipeline → actionable analytics).
I designed two distinct experience streams:
one optimised for buyers (fast discovery → clear pricing → quick checkout) and one optimised for sellers (easy listing management → clear order pipeline → actionable analytics).
Key Design Decision
Key Design Decision
Key Design Decision
1. Buyer: filtered product discovery
1. Buyer: filtered product discovery
I designed a smart filter system with category, price range, and availability as the primary controls. Buyers can now shortlist, compare, and favourite products without leaving the catalogue cutting product selection time significantly.
I designed a smart filter system with category, price range, and availability as the primary controls. Buyers can now shortlist, compare, and favourite products without leaving the catalogue cutting product selection time significantly.
2. Buyer: streamlined checkout
2. Buyer: streamlined checkout
I reduced the checkout flow from 7 steps to 3. Pricing, quantity, and shipping are visible before the buyer commits. The result: 28% faster checkout completion.
I reduced the checkout flow from 7 steps to 3. Pricing, quantity, and shipping are visible before the buyer commits. The result: 28% faster checkout completion.
3. Seller: centralized order management
3. Seller: centralized order management
I designed a single order management screen where sellers can see all incoming buyer requests, approve or reject orders, and generate invoices without switching screens. This eliminated the biggest source of seller errors.
I designed a single order management screen where sellers can see all incoming buyer requests, approve or reject orders, and generate invoices without switching screens. This eliminated the biggest source of seller errors.
4. Seller: digital catalogue management
4. Seller: digital catalogue management
Sellers can now create, edit, and update product listings with real-time previews. Multi-product upload support was a specific research-driven request to sellers were losing hours to one-by-one uploads.
Sellers can now create, edit, and update product listings with real-time previews. Multi-product upload support was a specific research-driven request to sellers were losing hours to one-by-one uploads.
5. Seller: analytics dashboard
5. Seller: analytics dashboard
I designed a performance dashboard showing revenue trends, top products, buyer engagement, and inventory health. Sellers went from flying blind to making data-driven decisions.
I designed a performance dashboard showing revenue trends, top products, buyer engagement, and inventory health. Sellers went from flying blind to making data-driven decisions.
User Persona
User Persona
User Persona
Empathy Map
Empathy Map
Buyer's Empathy Map
Buyer's Empathy Map
Seller's Empathy Map
Seller's Empathy Map
User Flows
User Flows
Buyer's Flow
Seller's Flow
Design System
Design System
Design System
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
A sleek and user-friendly design that prioritizes seamless navigation and business efficiency. Stork’s UI blends a modern, professional aesthetic with intuitive layouts, ensuring a smooth and engaging user experience.
Final Solutions
Final Solutions
Final Solutions
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Stork’s design is crafted to captivate and streamline the B2B experience. Through a balance of clean layouts, intuitive navigation, and modern typography, every visual element enhances usability and engagement. High-quality imagery and a structured interface ensure clarity, making transactions and collaborations seamless and efficient.
Products List
Products List
Buyers can easily compare, filter, and favorite products in a visually organized layout.
Buyers can easily compare, filter, and favorite products in a visually organized layout.
Buyers can easily compare, filter, and favorite products in a visually organized layout.
User Problem:
Buyers are browsing product options and saving favorites.
User Problem:
Buyers are browsing product options and saving favorites.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Problem it solves:
Previously, buyers had to manually request catalogs or sift through spreadsheets.
Order Management Screen
Order Management Screen
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
Sellers receive buyer requests and can instantly approve, reject, or modify orders.
User Problem:
Sellers receive and manage orders from multiple buyers.
User Problem:
Sellers receive and manage orders from multiple buyers.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Problem it solves:
A clear, centralized view of all orders streamlines processing and reduces errors.
Payment & Invoicing
Payment & Invoicing
Streamlined payment flow with real-time receipt generation and order confirmation.
Streamlined payment flow with real-time receipt generation and order confirmation.
Streamlined payment flow with real-time receipt generation and order confirmation.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
User Problem:
Sellers prepare invoices and share payment receipts with buyers and Manual payment handling led to tracking issues and delayed processing.
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Problem it solves:
Automated payment tracking ensures transparency and faster transaction cycles..
Digital Catalogs
Digital Catalogs
Sellers can create, edit, and manage product listings with complete metadata and visuals.
Sellers can create, edit, and manage product listings with complete metadata and visuals.
Sellers can create, edit, and manage product listings with complete metadata and visuals.
User Problem:
Manual product listing and catalog updates were time-consuming
User Problem:
Manual product listing and catalog updates were time-consuming
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Problem it solves:
Real-time product updates enhance visibility and reduce dependency on offline communication.
Stork Market Directory
Stork Market Directory
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
Buyers explore supplier listings and directly engage with preferred partners.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
User Problem:
Buyers explore all listed sellers and connect based on their preferences.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Problem it solves:
A searchable marketplace opens new business channels and scalable growth.
Final designs
Final designs
Final designs
I didn’t just build an interface — I designed an experience tool.
I didn’t just build an interface — I designed an experience tool.
I didn’t just build an interface — I designed an experience tool.
Final Outcomes
Final Outcomes
Final Outcomes
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.
Over the past year, the platform has driven a 40% increase in buyer engagement, streamlined order processing by 30%, and enhanced inventory accuracy through real-time supplier integration.
24%
Improved buyer engagement
Improved buyer engagement
18%
Reduced purchase friction
Reduced purchase friction
20%
Increased repeat order rate
Increased repeat order rate
27%
Improved order management efficiency
Improved order management efficiency